Marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic. That’s why it’s important to explore its impact on search interest trends and organic performance in retail. As more users stay home and avoid public places, we understand that there is a shift in online behavior. We have examined these initial … Read more
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SEO is far from easy. Those of us who’ve been in the industry for more than a handful of years will tell you that change is the only real constant. With that being said, optimizing your website for search engines isn’t impossible. And while there are some technical aspects to it that are a bit … Read more
Did you know that almost 45% of people don’t like ads that pop up based on their searches? That was just one of the negative findings in a survey conducted of over 1000 online shoppers. In fact, only 10% of respondents didn’t find digital ads annoying! But, when you need to market your business, what else can you … Read more
Seasonal changes or real-world events When the May 2022 core update happened, many site owners looked at their Google Analytics traffic and incorrectly thought they had been impacted by the update when in reality, the changes seen were due to temporary changes in searcher behaviour. The May core update happened at the same time as … Read more
Video content can often be an overlooked SEO opportunity for many websites. While quality video content can be expensive to produce, it is seemingly an untapped area for those hoping to improve their presence in the SERP. To further support the importance of YouTube videos, Webmaster Trends Analyst at Google, John Mueller, has recently provided … Read more
There are lots of ways to perform key research to put together an SEO strategy. But, if you need to get a sense of your ranking opportunities quickly or are looking for new ways to refine your own research process and increase organic search traffic, this will be valuable for you. Our process involves using … Read more
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