Up to 80% of website changes driven by SEO have no positive impact on organic traffic. In fact, many changes actually decrease organic traffic. Most companies have no way to measure the impact of changes, so they struggle to prioritize efforts effectively. Many marketing teams are operating blindly, making changes without measuring impact. Seemingly insignificant … Read more
A few years ago, Google’s Daniel Waisberg wrote two blog posts, one on analyzing Google Search traffic drops and the other on optimizing website performance with a Search Console bubble chart. Both those blog posts are now new evergreen Google search help documents with significant changes to the content and illustrations. The new documents are … Read more
It’s fair to say that there are very few businesses that have not experienced some level of downturn due to COVID-19. While it may be tempting to hit pause on your SEO and organic marketing strategy, this could be a very costly mistake. If at all possible, it’s crucial to continue with (or commence) SEO, … Read more
What Is Restaurant SEO? Search engine optimization (SEO) is the practice of optimizing pages on your website to appear higher on Google results pages. Restaurant SEO is a specific type of SEO that involves optimizing your pages to show up when locals search for places to eat. It involves the following tactics: Optimizing your website … Read more
Introduction I’ve been a director at The Search Initiative a while now. We’ve had some crazy results for a whole bunch of clients – all in very different niches. I’m going to share with you how my team and I took a low-authority website and put our foot on the gas to get it moving … Read more
July 13, 2014 | Posted by Shiri Berzack When creating Twitter ads it is easy to track your success with the in depth analytics available on the Twitter dashboard. However, with your regular tweets it is difficult to gauge success, unless you are using an external tool. But now Twitter is bringing the analytics … Read more
Whether you’re on the agency or in-house side of SEO, I’m guessing you’ve fielded a request to “get us on top of the search results” for keywords dominated by giant competitors or entities. The good news is that a giant can’t simply outspend you to outrank you. The bad news? Standard SEO tactics likely won’t … Read more
LOOKFANTASTIC is Europe’s number one retailer for beauty, skincare, and hair products. The following case study comes from seoClarity’s collaboration with LOOKFANTASTIC’s Senior SEO Manager, Abbi Van Der Westhuizen, in solving a CTR challenge with True Demand. Source link
TechTarget, the brand behind more than 150 technology websites that have 410,000 indexed pages in Google (their numbers) today revealed revenues of $58.4M for the second quarter of 2023. A 34.9% decrease compared to Q2 of 2022. As a quick introduction, the TechTarget homepage doesn’t look like any kind of content site so you’ll be … Read more
A brand’s online success relies on interconnected variables. Two critical facets of this interdependent digital ecosystem are search engine optimization (SEO) and customer experience (CX). When SEO and CX work together, they: Pave the way for businesses to reach the right people. Convert visitors into customers. Retain customers in the long run. A well-optimized website … Read more
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