Google announced a bunch of new AI Search features including search ads finally rolling out to AI Overviews, the new link format rolling out, AI-organized search results, new AI shopping features, Google Lens and more. Of course, Google announced this when I am offline, but at least I got a heads up a few hours … Read more
Google seems to be testing categorizing or organizing the search results on the search results page. This is something Google announced it would do at Google I/O and also something Google has tested numerous times over the years. This time, it was spotted by Mike Futia who posted a video of it in action on … Read more
I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Here’s a recap of the session. Is Performance Max the only way forward for campaign structure? … Read more
Kateryna HordiienkoResearch Editor at Serpstat In the fast-paced world of SEO agencies, staying organized and maximizing efficiency are crucial for success. Yet, managing resources effectively and keeping everything on track can be challenging as the number of clients and projects increases. That’s where project management comes in. In this article, we’ll explore the benefits of … Read more
WordPress plugins make your life easier by allowing you to add features to your website without learning to code or hire a developer. However, over 60,000 WordPress plugins are available, and more are released every day. Plus, installing too many plugins can cause slow website loading speeds, so you want to avoid adding too many … Read more
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