One reason pay-per-click (PPC) marketing is so challenging is there isn’t one right answer to any problem. When considering account structure, there’s an argument to be made for single keyword ad groups (SKAGs), single theme ad groups (STAGs), dynamic search ads (DSA) and Performance Max. This applies to bidding and creative as well. However, if … Read more
Whether you are working in-house at an enterprise company or you’re an agency working with enterprise clients, you’ll find that navigating the corporate landscape is complex. You may know exactly what the company needs to do in order to be successful, but actually getting things done can be a challenge. One person’s challenge is another … Read more
.png "7 Small Business Marketing Challenges & How to Overcome Them")
The marketing challenges small businesses face are often different to those encountered by larger, more established companies. Resource limitations mean you need to get creative and stay efficient to tackle these challenges effectively. Let’s find out exactly how to do that. Sign up for a free Semrush account (no credit card needed) to follow along … Read more
Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. We also need to care about AI. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. Why not all … Read more
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. We can look at YouTube ad revenue to measure the platform’s dominance. In 2023, YouTube’s global advertising revenues rose to $31.51 billion, up by almost … Read more
I have spent most of my life feeling driven by the idea that I am not enough. Whether I’m applying for an award or talking about my career with someone over drinks, I don’t really feel comfortable listing my accomplishments. Even writing this article, I don’t feel my voice is particularly useful or cogent. Of … Read more
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