Google has updated its guide to Google Search ranking systems to mention at the top of the page that it uses both page-level and site-wide signals for search rankings. There was a debate on this after the Google creator summit about Google possibly saying they only have page level signals, so this may clear things … Read more
Over a year and a half ago, Google told us they would be dropping the page experience report from Google Search Console in the “coming months.” Well, it took many “coming months” for it to happen and now the page experience report is no longer available within Google Search Console. Google announced on LinkedIn, not … Read more
Our question today comes from Lee, who asked: “With topic clusters, how important are page paths? We often have our pillar page in the primary navigation, but the support topics will often live in the blog. They’re interlinked, but the page path doesn’t follow the ideal director of primary-topic/sub-topic/sub-sub-topic.” This is a great question and … Read more
Three seconds. That’s roughly how long you have to make a positive first impression on your website’s visitors. So, if your site doesn’t load within those three seconds, don’t expect anyone to stick around. Instead, they’ll likely click back to the search results and select a website that loads quicker. This is why page speed … Read more
Your “About Us” page isn’t just about telling your story—it’s a chance to connect with your customers and show them why they should choose your services over anyone else’s. Many “About Us” pages fail because they are overly focused on the business itself, rather than on what the business can do for the customer. They … Read more
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. From a user’s perspective, a slow website can be incredibly frustrating, creating a poor experience. But the impact of sluggish load times goes deeper than just user frustration. Poor page performance affects search rankings, overall site engagement, E-E-A-T, and … Read more
What could be the matter if your perfectly optimized post isn’t ranking? Is the problem that your site is not on Google, or is something else going wrong? What is keeping your content from reaching that coveted #1 position? In this post, we’ll discuss many possible reasons why your page is not ranking, even though … Read more
A high-converting landing page is a key component of lead generation campaigns. On this page, you’ll find a curated list of up-to-**** statistics about landing page conversion rates, usage of landing page builders, and more. Let’s dive right in! The median landing page conversion rate across all industries is 6.6% (Unbounce) A recent analysis conducted … Read more
Microsoft is testing placing a Bing button on the Bing Search home page. This is both under the search box and then as you start to type, it is in the bottom of the expanded autocomplete drop-down box. This was spotted by Punit who shared a couple of screenshots with me on Mastodon: I tried … Read more
We all know there have been many changes in the search results during the last year. However, one key topic has been overlooked: Google’s major updates to ecommerce search results, which deserve more attention. While these changes may seem small on their own, combined, they have a significant impact over time. The new ecommerce search … Read more
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