Google SEO Advice On Version History Pages

Google SEO Advice On Version History Pages

Google’s John Mueller posted some SEO advice on how to handle version history pages, for product releases, specifications, APIs and other version history. This advice is pretty similar to how to handle recurring event pages, like conferences and events. In short, the main page should keep the same URL and then archive the older version … Read more

Google Says Having Different Links On Mobile vs Desktop Pages Can Slow Crawl On Large Sites

Google Says Having Different Links On Mobile vs Desktop Pages Can Slow Crawl On Large Sites

Google has made a small update to its crawl budget documentation page to add a best practice is to have the same links on both the mobile and desktop version (if you have different versions) on the page. If you do not do this, it can slow the crawling and discovery of your site, especially … Read more

How Compression Can Be Used To Detect Low Quality Pages

How Compression Can Be Used To Detect Low Quality Pages

The concept of Compressibility as a quality signal is not widely known, but SEOs should be aware of it. Search engines can use web page compressibility to identify duplicate pages, doorway pages with similar content, and pages with repetitive keywords, making it useful knowledge for SEO. Although the following research paper demonstrates a successful use … Read more

Google On When Robots.txt Is Unreachable, Other Pages Reachability Matter

Google On When Robots.txt Is Unreachable, Other Pages Reachability Matter

There is this interesting conversation on LinkedIn around a robots.txt serves a 503 for two months and the rest of the site is available. Gary Illyes from Google said that when other pages on the site are reachable and available, that makes a big difference, but when those other pages are not, then “you’re out … Read more

Google Rolls Out AI-Organized Search Results Pages

Google Rolls Out AI-Organized Search Results Pages

Google is introducing AI-organized search results pages in the United States. The new feature, set to launch this week, returns a full page of multi-format results personalized for the searcher. Google’s announcement states: “This week, we’re rolling out search results pages organized with AI in the U.S. — beginning with recipes and meal inspiration on … Read more

Google Says Don’t Use Generic Server / CMS Holding Pages For New Sites

Google Says Don’t Use Generic Server / CMS Holding Pages For New Sites

John Mueller, a Google Search Advocate, said on Reddit, that he does not recommend you use generic server or CMS holding pages for new sites. Instead, either “keep DNS disabled or put up a custom holding page.” Meaning, Google may be slower to discover the new site if you use a generic holding page. Why? … Read more

Accelerated Mobile Pages (AMP): An In-depth Exploration for SEO Professionals – Nightwatch Blog

Accelerated Mobile Pages (AMP): An In-depth Exploration for SEO Professionals – Nightwatch Blog

Accelerated Mobile Pages (AMP) is Google’s open-source framework for creating lightning-fast mobile web pages. For SEO pros constantly battling the need for speed, AMP promises to deliver near-instant load times and improved mobile user experience. But is it the silver bullet for mobile optimization? Not quite. While AMP can significantly boost page speed and potentially … Read more

Google Noindex Bug With JavaScript Pages

Google Noindex Bug With JavaScript Pages

Google is reportedly working on fixing a bug with not being able to properly respond to a noindex directive on some JavaScript generated pages. This is happening for some React apps using Single Page Applications (SPAs) that have the noindex directive on them but Google is not picking it up and thus indexing pages that … Read more

Study: Google AI Overviews Links Mostly Link To Informational Intent Pages

Study: Google AI Overviews Links Mostly Link To Informational Intent Pages

Did you know that 96% of the links Google displays and shows in the AI Overviews link to content that has informational intent? A new study from seoClarity says this is the case, after analyzing over 1 million keywords in its data set. Mark Traphagen wrote on X and LinkedIn saying, “AI Overviews still almost … Read more

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