What Is AMP? AMP (previously known as Accelerated Mobile Pages) is an open-source HTML framework that helps create fast-loading mobile-optimized webpages. So, an AMP page is, essentially, a stripped-down version of a regular webpage. And it can look like this: Google spearheaded the open-source project to compete against Facebook Instant Articles and Apple News. Both … Read more
Location landing pages don’t get enough respect. You set them up with your name, address, phone number & hours. Maybe you embed a Google Map for driving directions. Perhaps you write some copy that no one will read, and if you have multiple locations, you repeat the same copy on each page and just change … Read more
August 20, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Community Question of the Week! Summary of Episode 40: The In Search … Read more
If you’ve had an online business for long, chances are you’ve heard of landing pages. You might picture a page with smiling testimonials and big letters. Multiple dollar amounts are crossed off, showing you how good a deal you have if you BUY NOW. There’s a lot more to high-converting landing pages, however. In this … Read more
Blog / Technical SEO / How to find and fix orphan pages Almost every page on your website is part of a bigger story, each of which link together to form a kind of digital spiderweb. It’s also possible for your pages to have external pages linking to them. But what happens when one page … Read more
Landing pages exist to drive leads and conversions. But what if your landing pages could do that and drive meaningful organic traffic? Effective landing page optimization attracts organic traffic and the right potential customers. In this guide, we’ll explore best practices for creating SEO-friendly landing pages that rank. What Is an SEO Landing Page? An … Read more
Google’s John Mueller said he would “try very hard to avoid having a “coming back soon” page during a revamp.” He said if you must have the “coming back soon” page then do so for a day or so but serve a 503 server status code. John wrote this on Twitter, “I’d try very hard … Read more
Your service pages, especially if you operate entirely online, have a huge job to perform. They need to effortlessly convey exactly what you do, what you offer, and how your services benefit your ideal customer. It’s a pretty big ask. Luckily, you don’t have to start from scratch whenever you want to create a winning … Read more
We know the Google Indexing API should be used for just job postings and live-streaming content. If you use it for other content, it just won’t do what you want. A Black Hat World thread seems to confirm that it doesn’t work for other content types. The SEOs in that thread are discussing whether it … Read more
Google’s John Mueller was asked if it makes sense to publish 8,000 new pages at once or slowly publish them over time. Like, would publishing them all at once cause some of SEO issue with Google Search. The answer is no, go ahead and publish the 8,000 pages at once. But John Mueller said on … Read more
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