This is a post that I wish I saw about twenty years ago. “Google Index” is somthing as head of SEO that I must consider, a couple dozen times a day. Gone are the days in which we saw SEO companies taking credit for #1 search rankings with less indexed pages than those you … Read more
Google’s John Mueller answered a question about why Google indexes pages that are disallowed from crawling by robots.txt and why the it’s safe to ignore the related Search Console reports about those crawls. Bot Traffic To Query Parameter URLs The person asking the question documented that bots were creating links to non-existent query parameter URLs … Read more
This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Your landing pages serve as pivotal points for converting visitors into customers. However, too many websites don’t focus on the first impression and lose crucial moments to engage and convert their audience. Crafting a compelling landing page isn’t just … Read more
Google explains ‘not indexed’ status, advises improving content quality and server performance to enhance visibility in search results. Google advises patience for newly discovered pages. Improve content quality to increase indexing chances. Enhance server performance to facilitate Google’s crawling. Source link : Searchenginejournal.com
Google was recently granted a patent on ranking web pages, which may offer insights into how AI Overviews ranks content. The patent describes a method for ranking pages based on what a user might be interested in next. Contextual Estimation Of Link Information Gain The name of the patent is Contextual Estimation Of Link Information … Read more
There has been some confusion around how Google handles pages that might be more costly for Google Search to crawl, render, index and serve – i.e. JavaScript pages. Google does not have a monetary budget per site, in terms of it will spend $X of crawling budget on your site. Yes, sites do have a … Read more
For enterprise multi-location businesses, the alignment of your SEO strategy and business strategy is crucial for success. Whether the business is operating a franchise model, a retail chain, or multiple hubs operating as a service area business, your approach to local SEO needs to be tailored to meet your specific goals. It also needs to … Read more
Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. Optimizing for PPC conversion rates A common conversion rate optimization (CRO) methodology involves three steps: … Read more
In a recent episode of Google’s “Search Off The Record” podcast, Zoe Clifford from the rendering team joined Martin Splitt and John Mueller from Search Relations to discuss how Google handles JavaScript-heavy websites. Google affirms that it renders all websites in its search results, even if those sites rely on JavaScript. Rendering Process Explained In … Read more
Great links to your content are essential, but they alone may not be enough to improve rankings for your sales landing pages. Citation Labs on July 1, 2024 at 7:00 am | Reading time: 1 minute SearchBot is thinking … Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital … Read more
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