Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to secure high search rankings for thousands of keywords. Case in point: Our pillar page for the topic “Link Building for SEO.” This pillar page appears at the top of Google Search results for its target … Read more
Google has added a new bullet point in the structured data carousels (beta) help documentation around how to mark up categories with many items with that structured data. This is based on examples pages such as paginated content or infinite scroll. Google added this new line under the “guidelines” section”: Mark up all items that … Read more
Google has always said that having pages that serve a 404 status code is normal; most sites have them, and when a page does not exist on your site, and someone tries to access it, a 404 is the proper response. But Gary Illyes from Google is now sharing some cases when you should fix … Read more
Last updated on February 22, 2024 Category pages may be the big money makers on most eCommerce sites, but if you’re focusing all your SEO efforts on your category pages and putting no effort into optimizing your product pages, you’re losing out on a lot of money. Ignoring your product pages is like a farmer … Read more
John Mueller from Google responded to a question on Reddit about the likelihood of fixing just 10 pages out of 20,000 pages on a site, how that might help that site recover from the Helpful content update. The site owner said only 10 pages were hit by that September helpful content update, and asked if … Read more
Google’s John Mueller answered a question about sitewide impacts on a site with ten pages that lost rankings in the March/April 2024 Core Update then subsequently experienced a sitewide collapse in May. Can 10 Pages Trigger A Sitewide Penalty? The person asking the question on Reddit explained that they had ten pages (out of 20,000 … Read more
Are you worried about your products not showing up in search results? Do your competitors always rank higher than your site, even with similar products? Let’s talk about what you can do to get more organic traffic to your product pages with SEO. Follow these steps to build a sustainable ecommerce business with consistent organic … Read more
Google has fixed an issue with site names not appearing for some internal pages, this has been an issue since December 2023. I checked some examples, and they are indeed fixed – although Google said some fixes are still rolling out and those pages need to be reprocessed to be fixed. As a reminder, Google … Read more
AI-powered search engine Perplexity introduced a new product – Perplexity Pages – to select free and paid users on May 30. Content from these Pages has started appearing in Google’s AI Overviews and featured snippets. What are Perplexity Pages. Perplexity called it a way to share your knowledge with the world, via in-depth articles, detailed … Read more
Google has fixed an issue where some internal pages would not show the proper Site name in the Google Search results. This has been an issue since at least December 2023 and is now resolved. What changed. Google updated its site names documentation today to remove the “known issue” section that read: In some cases, … Read more
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