A/B testing can help you fine-tune your landing pages to boost clicks and conversions. By testing two different versions of a page, you can discover what connects best with visitors. Our guide explores the benefits of A/B testing for landing pages and explains how to implement it using the Landing Page Builder app. How Does … Read more
SEO is crucial for any online store. One key aspect that Yoast SEO needs to help you improve the SEO of your product pages is a focus keyphrase. This guide will help you find and fill in the proper focus keyphrase using Yoast SEO. Understanding the focus keyphrase The focus keyphrase is the main keyword … Read more
For local businesses, navigating the often-complex world of SEO can feel like deciphering a secret code. However, the good news is that we often get detailed explanations from Google officials that help us better understand and navigate these SEO challenges. And, today, we bring another such explanation to you. A recent Google Search Central video … Read more
This week’s Ask An SEO question comes from Aleksandar, who asks: “Is there a role for product Q&A for a fashion brand, which only sells its own branded products, besides the obvious question on the sales/delivery/return process?” Yes, there is absolutely a role for product Q&A, and for FAQs on collections or categories. This applies … Read more
In April 2023 and December 2023 Google changed how it classifies what it would consider video pages. In short, the video on the page needs to be the main piece of content for Google to show it a video thumbnail in the search results and to show it in the videos tab in Google Search. … Read more
Gary Illyes from Google said on LinkedIn that Google Search Console doesn’t “keep (almost) any data for un/de-indexed.” He added, “There’s also an element of “what if the URL comes back”, but that’s less relevant.” This came up when Adam Gent “noticed that Google can drop the canonical data (both user-selected and Google-selected) for pages … Read more
Ads get you traffic. Landing pages get you customers. The post-click experience remains underrated in the grand scheme of PPC marketing. Many advertisers focus so extensively on ad campaigns that they neglect the experience on their website or landing page – which is where a sale is made or a lead generated – and all … Read more
Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums, Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. Specifically, we have seen a major shift … Read more
A couple of weeks ago Forbes blocked its coupons directory on its website from being crawled by Google. Now Forbes has completely wiped out all the coupons from its site, serving a 410 status code and removing the coupons link from its navigation. If you try to access forbes.com/coupons, you should get a 410 status … Read more
What Is an FAQ Page? An FAQ page is a dedicated page on a website that answers frequently asked questions (FAQs) related to the business. Many businesses have FAQ pages to help site visitors understand their products and services. And solve common problems. For example, here’s Stella & Chewy’s FAQ page: It’s an effective FAQ … Read more
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