If you’re developing a website or helping to manage one, you should be prepared for when things go wrong. Links get broken, pages get moved, and users end up somewhere unexpected on your website. This can cause a big disruption for people using your site, potentially leading them to leave your website to look for … Read more
The updated Google Search Quality Raters guidelines last week and added an example of what it considers the “lowest quality pages.” In section 4.7 it states the only mention of using AI and writes, “The website terms of use states that “some articles” are generated by artificial intelligence and may have errors or be out … Read more
Google has updated the Google search quality raters guidelines untrustworthy pages section. The previous version was 168 pages and not it is 170 pages and that previous version was released last November 2023. This update is probably to fit the changes with the new March 2024 core update and spam updates / policy updates. This … Read more
Danny Sullivan, Google’s Search Liaison, said that Google may soon target or penalize recipe collection pages using recipe structured data, when recipe structured data should be used on pages that list out the food item and include both ingredients and steps. Sullivan wrote on X, he passed the examples of sites doing this along to … Read more
Google has updated its Search Console performance reports to change how it evaluates impressions and clicks metrics with job listing and detail pages. Google said nothing has changed with how it ranks or displays job listings and detail pages, but the metrics within these reports may change because Google has changed how it tracks clicks … Read more
Landing pages are a critical component of Facebook advertising, serving as the designated platform where your potential customers land after clicking on your ad. This is where the conversion process truly begins, hence, it is essential to optimise these pages to effectively engage visitors, persuasively convey your value proposition and eventually, motivate them to take … Read more
Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages but that is only because Google evaluates these data points differently than it did in the past. There … Read more
404 page errors can frustrate users and cause them to leave your site. However, with some foresight, these errors can become an opportunity to provide help and encourage users to explore more of your website. This article covers best practices for crafting 404 pages, with real examples from over 50 brands. You’ll also find answers … Read more
For e-commerce websites, optimizing product pages is one of the most critical aspects of SEO. Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent. This is vital for ecommerce because users searching for specific products are usually further down the sales funnel … Read more
Digital marketing – it’s a dynamic world full of change, isn’t it? Yet, the power of effective landing pages remains unparalleled. It’s the magical place where a visitor’s curiosity transforms into actionable interest. What you’ll learn in this guide is what it takes to make a landing page not just good, but great. We explain … Read more
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