What Are SEO Ecommerce Category Pages? SEO ecommerce category pages organize, showcase, and optimize a group of products that have similar uses or attributes on an ecommerce website or online store. A category page serves as a hub for users to navigate to individual product pages on a website easily. By following product page links … Read more
An aspect of SEO that might be new to you is the concept of orphan pages – and no, we’re not talking about the Dickens classic Oliver Twist. Today we’re delving into the digital ether, where pages lost in the vast expanse of your website go unnoticed and unlinked, much like the life of little … Read more
A local landing page is a web page designed to show people and search engines where businesses operate. It can include details on the service area a business covers, directions to a physical shopfront, and information about the staff and services available at that location. You may have heard that Google doesn’t like to rank … Read more
Launching your first WordPress site might feel like a tedious task, especially for beginners, and one common hurdle is choosing between pages vs posts. In simple terms, pages are best suited for static content – information that doesn’t change often. On the flip side, posts are designed for more dynamic, regularly updated content. The beauty … Read more
Google has updated the Google search quality raters guidelines and it is now only 168 pages, down from 176 pages – so it takes less time to read. I scanned through the changes and I did not see any massive changes like with the December 15, 2022 update. Google said, “None of these involve any … Read more
Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages. In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. This preferential treatment has supposedly enhanced Apple’s … Read more
As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the radical shift. The answer may be simple: it’s time to stop creating content in silos. Watch this on-demand webinar as we unravel the differences between topic clusters and pillar pages, … Read more
The world of search is ever-evolving – just when you think you’ve got the hang of it, it changes again. And with AI becoming increasingly influential in shaping search results, it’s more important than ever to make sure your content is competitive. So what can you do to boost your rankings on search engine results … Read more
What Is Programmatic SEO? Programmatic SEO involves creating landing pages on a large scale to rank on search engine results pages (SERPs). It’s sometimes referred to as pSEO. Each landing page starts from the same template containing the same elements (e.g., images, pricing, reviews, etc.). You then create variations of the same page using automated … Read more
What Are Orphan Pages? Orphan pages are webpages that don’t have links from anywhere else on your site. Think of them like little islands, separate from the mainland of your website. How Orphan Pages Affect SEO Orphan pages can have unintended consequences for your site. Three main issues can arise: 1. Page Does Not Get … Read more
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