Google’s Gary Illyes answered a question about which is less worse to use, millions of 404 error pages or 301 redirects. Gary’s answer cleared the air about how to think about each status code. The question was simple: “What is less harmful: having millions of 404 error pages or millions of 301 redirects, where sold … Read more
YouTube has started testing AI-generated summaries, which can appear on search and watch pages. These new AI-generated summaries won’t replace the video descriptions written by creators, the company said. The test was added yesterday to the YouTube test features and experiments page. Why we care. While this is a limited, English-only experiment right now, if … Read more
Google’s John Mueller was asked if Google stores a permanent or semi-permanent copy of its own search result pages for future reference. John replied basically saying no, because it is not an efficient use of Google’s resources. The question was asked by Rafal Josko, who asked, “I am seeking clarification on Google’s handling of search … Read more
I blocked two of our ranking pages using robots.txt. We lost a position here or there and all of the featured snippets for the pages. I expected a lot more impact, but the world didn’t end. Warning I don’t recommend doing this, and it’s entirely possible that your results may be different from ours. I was … Read more
December 22, 2015 | Posted by Joel Janovsky Over time Google’s way of measuring SEO friendliness has changed several times. The Panda, the Penguin, The Pirate, The Mobilegeddon – you name it. To provide its users with an even better experience, including online security – HTTP vs HTTPS – has been a trendy … Read more
Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we suggest you start here or request a demo of SplitSignal. Structured data is often recognized for its ability to enhance search results through rich snippets, yet this only scratches the surface of its true potential. In the realm of SEO, structured … Read more
With the Google Analytics 4 migration deadline just a couple days away now, Google finally added support for AMP pages with GA4. This is something many have been asking for since Google told us about the sunsetting of Universal Analytics and Google promised they were working on. The day has finally come. Google posted on … Read more
You’ve been tasked to optimize a site that is so massive it makes the Great Wall of China look like a picket fence. And it’s your sole responsibility. You need to make a big SEO impact with fewer resources. What do you do? In this article, I’ll share five approaches you can focus on when … Read more
June 27, 2017 | Posted by Rank Ranger How you guide users to the ultimate goal, conversion, greatly depends on your ability to adequately present them with the right landing page at the right time. For deep sites, with deep content, this process is that much trickier. Such sites, or any site with … Read more
Google’s Gary Illyes said in an SEO office hours video that you may want to consider consolidating pages that end up in a host group in the Google search results. Host groups are when Google shows two results from the same domain, one indented under the other. Gary said, “It’s a telltale that you have … Read more
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