Have you ever wondered how search engines identify the countless pages on your website? They do it with the help of sitemaps. Without a sitemap, your content risks being lost on the internet, unseen by both your audience and search engines. This is where sitemap generators come into the picture. Sitemap generators simplify the process … Read more
Website monitoring tools help ensure you provide a great experience for your users. They can help you keep track of: Website performance: Track your website’s speed through metrics like page load time and Google’s Core Web Vitals Usability: Learn how visitors use your website through user session recordings and heatmap analysis Uptime: Monitor the availability … Read more
We recently shared How AI Overviews Are Impacting CTR: 5 Initial Takeaways, where Nick Haigler observed that the presence of AI Overviews (AIOs) in search results correlates with a 12 percentage point decrease in Paid click-through rates (CTR). Notably, however, AIOs appeared for only 7% of the Paid Search dataset, accounting for just 2.2% of total impressions.
To get more people from search engines to your site, you need to improve your click-through rate (CTR). And there are various ways to do that for both your organic (unpaid) results and your paid search results. Before we get into those, let’s start with the basics. What Is Click-Through Rate? Click-through rate is the … Read more
![18 Best AI SEO Tools to Consider [Free + Paid]](https://static.semrush.com/blog/uploads/media/70/df/70df69b135de1a473396076ca5b0719c/c621b2ebc7921a8863d74c4b82228d89/original.jpeg "18 Best AI SEO Tools to Consider [Free + Paid]")
AI SEO tools can significantly reduce the time and effort you spend on manually planning, managing, and executing SEO tasks. And provide data-driven recommendations to improve your SEO performance. We’ve curated the 18 best AI SEO tools marketers should consider adding to their tech stack. But first, let’s start with the basics. AI SEO tools … Read more
SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines 16 paid-for SEO tools that we think you may find are worth the investment, depending on your needs. We’ll highlight key features, discuss use cases, … Read more
A successful Google Ads PPC strategy involves more than just picking a few keywords. It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost performance. Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right … Read more
For businesses that prioritize profit margins and cash flow, the ability to manage an advertising budget is a fundamental skill. Overspending due to human error almost always means a difficult conversation with clients and stakeholders. Allocating and managing a budget in PPC looked very different a decade ago. Today, as nearly everything gets automated, the … Read more
Let’s face it: When it comes to analytics tools, we want it all. Advanced metrics, intuitive dashboards, and seamless integrations. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. But those same marketers report issues like: Steep learning … Read more
Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns. Search is a unique … Read more
421
229
714
826
543