2024 has been the most exciting year of SEO in recent memory. I haven’t seen new opportunities and threats emerge this rapidly since the chaotic era of Penguin and Panda updates. The evolution of artificial intelligence (AI) has sown doubt and uncertainty for many. New platforms for consumer search are turning heads and raising questions. And of course, all this has occurred amidst some serious shake ups with core algorithm updates over the course of the year.
Economic demands require marketers to do more with less. Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited resources. Likewise, advancements in PPC have changed how teams think about technology’s impact. Methods of targeting, designing creative and structuring campaigns … Read more
Silos don’t cut it anymore. User journeys are too complex for you to view and track channels separately. To improve your campaign performance, you need a holistic view of your marketing activities and how they intertwine. This is especially true for organic and paid search strategies. You need to be front and center with your … Read more
Staying on top of your SEO game requires the right tools, especially when it comes to tracking your rankings. With so many options out there, it can be tough to know which ones are worth your time and money. When it comes to choosing the best rank-tracking tools, it’s all about finding the right fit … Read more
In today’s paid search environment, the ability to build powerful and proficient PPC teams is paramount. Paid search teams require a blend of PPC expertise, data analysis, communication skills and team collaboration. This article explores how to build a paid search team that aligns with your organization’s objectives and delivers outstanding results for your brand … Read more
Local business owners consistently face a familiar digital marketing conundrum. With a myriad of options available and seemingly growing daily, including the recent introductions of AI into the mix, how do you determine the best and most effective approach for your business? To begin, most local businesses have two (or technically four) primary paths to … Read more
Rebecca Brosnan Rebecca is a seasoned SEO content writer at seoClarity, bringing over 6 years of experience in crafting compelling and optimized online content for clients in a diverse range of industries. Her passion for SEO content writing stems from her **** of educating readers as well as seeing the rewarding results of her work … Read more
If you want to find valuable keywords, you need to use keyword research tools. In this post, we’ll look at 18 of the best SEO keyword research tools (including some free options) to help you perform effective keyword research. Let’s start. Semrush’s Keyword Magic Tool is a powerful keyword research tool. It draws from the … Read more
Google is rolling out an update to attribution ****** in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions. Why it matters. The change addresses an issue where conversions that should be attributed to paid search clicks were sometimes incorrectly assigned to organic search, especially for single-page applications. Why we … Read more
Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the “attribution ****** in GA4 over the next two weeks to improve the accuracy of conversion credit for paid search campaigns.” Google wrote that … Read more
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