Bard, Google’s generative AI-powered conversational tool, is no more. Well, in name only. Google today announced the renaming of Bard as Gemini. Google also announced: A paid version of Gemini, called Gemini Advanced. Gemini is a new opt-in default assistant on Android and has been added to the iOS Google App, Gemini will replace Duet … Read more
The impending deprecation of third-party cookies presents a tracking nightmare for PPC managers. With broken attribution ******, how can you confidently report campaign performance and optimize ad spend? While perfect one-to-one attribution is impossible, all hope is not lost. By shifting focus to longer-term trends and incrementality, capturing campaign data through UTMs, agreeing on a … Read more
Ready to run paid social media advertising campaigns that generate results? In this article, we share paid social media examples, explain the benefits of these campaigns, and show you a simple step-by-step guide to creating your own paid social strategy. What Is Paid Social? Paid social uses social media channels to display advertising content to … Read more
An XML sitemap is a file with instructions that shows search engines (like Google) the most important pages on your site. It basically says: “These pages are important to me. Index them.” And this is our guide to help you find the best sitemap generator for your website. To make it as easy as possible. … Read more
I spotted a complaint where Google was showing a paid real estate listing in the Google News portal, not just the Google News search results. The issue was that the site that published the listing seems to have published it as a news article and the Google News filters didn’t filter it out, as it … Read more
The beginning of a new year is always great for refreshing your outlook and resolving to find new ways to drive results in your PPC campaigns. As we dive into 2024, a few themes are shaping the way I’m approaching my clients’ campaigns: Remember to ask the bigger questions. Evaluate your options to engage your … Read more
Microsoft released Copilot Pro, a premium paid version of its Copilot service, formerly known as Bing Chat. But that doesn’t mean Bing Search or Bing Chat is getting worse, Bing will stay the same, said Mikhail Parakhin from Microsoft. Mikhail Parakhin said on X, “Bing doesn’t change” with this release. It is just that “Copilot … Read more
Feeling overwhelmed by the sheer quantity of WordPress SEO plugins available? You’re not alone. This article won’t try to list every WordPress SEO plugin. Instead, we’ll share the most powerful plugins only. Some plugins are free. Some aren’t. But they’re all useful. Let’s start. 1. Semrush SEO Writing Assistant Semrush’s SEO Writing Assistant plugin helps … Read more
Looking to improve your SEO knowledge? I’ve reviewed free and paid courses, general and niche ones. No matter what industry or SEO level you’re currently at, there’s a course for you. Here’s a run-down of why SEO matters and why you should train it (all the time) like you would any other skill. Introduction to … Read more
Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated capabilities, Google Ads expert Charles Farina discussed the latest improvements in conversion tracking, audience analysis, and reporting at SMX Advanced. Read on to discover how integrating … Read more
421
229
714
826
543