Nowadays, having a strong social media presence is crucial for any brand or business. With the rise of social media marketing, it’s no longer just about organic reach and engagement. Paid social strategy has become an essential component in maximising your brand’s online visibility and ultimately driving conversions. Why Invest in Paid Social? Paid social … Read more
A common question I hear from new SEOs is why Google is not taking action against the spam I reported to them. A competitor or site is ranking well because it paid for backlinks or is spamming Google in one way or another, why does that site still rank days, weeks or months after I … Read more
Both organic marketing and paid marketing can improve online visibility. But they rely on different tactics to do so. Organic marketing uses non-paid marketing tactics to reach an online audience. On the other hand, paid marketing requires you to spend money to promote your brand or message. Both of these tactics have their place in … Read more
Here are some of the absolute best free and paid SEO tools available. Broken down into categories so you can find exactly what you need. They cover link building, local SEO, keyword research, and more. And these tools help you in almost every aspect of SEO. Check out the full list of our 60 favorite … Read more
Marketing analytics tools give you access to data you can use to track your performance and find ways to improve. If you’re in digital marketing, chances are you’re going to need more than one analytics tool. In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling … Read more
Paid search changes quickly. A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads, launching Performance Max, or dumping Universal … Read more
Fall is here, and that means holiday sales are right around the corner. Black Friday and Cyber Monday are two of the largest online shopping days of the year, with Cyber Monday 2022 breaking records with almost $12 billion in sales. These consumerist holidays are huge opportunities for businesses to rack up sales, so it’s … Read more
The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Amid this shift, marketers rely heavily on search engine marketing to become efficient and drive higher ROI. So, what is 2024 shaping up to be, and … Read more
Looking for a great YouTube keyword tool? You probably need some help figuring out where to start. In this guide, we’ll look at some of the best YouTube keyword research tools. Which can help you find keywords you can target to increase your visibility and grow your subscriber base. But before we get to the … Read more
Getting people on your website via social media posts and content that appears in search results can take months. But you can acquire paid traffic in a matter of days. In this post, we’ll discuss how paid traffic works and how it compares to organic traffic. And offer some tips to ensure your paid campaigns … Read more
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