With technology developing faster than you can blink, it’s easy to feel overwhelmed by AI’s potential. The good news? You don’t need to build a CustomGPT or automate every part of your life in order to see its benefits. Even small, everyday uses of AI can make a big difference in elevating your career, and your life.
![AI On Innovation [Part 2]: More Insights From +546,000 AI Overviews](https://www.searchenginejournal.com/wp-content/uploads/2024/03/kevin-indig-growth-memo-133.png "AI On Innovation [Part 2]: More Insights From +546,000 AI Overviews")
Following up on my first analysis of +546,000 AI Overviews, I dug deeper into three questions: How are common crawl data and AI Overviews related? How does user intent change AI Overviews? How do the top 20 positions break down for domains that rank in organic search and get cited in AIOs? How Are Common … Read more
It is not news that Google now mixes in ads within organic results, but I have to say it still feels super icky to me that Google does this. Ginny Marvin, the Google Ads Liaison, confirmed that search ads can appear directly below organic featured snippets, as part of Google’s “ongoing evolution of dynamic ad … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Taking a break from analyzing leaked Google ranking factors and AI Overviews, let’s come back to the question, “Do big sites get an unfair advantage in Google Search?” In part 1 of David vs. Goliath, I found that bigger sites indeed grow faster than smaller … Read more
![How Brands Can Have Successful Agency Relationships [Part 1]](https://www.searchenginejournal.com/wp-content/uploads/2024/04/successful-agency-brands-relationships-415.png "How Brands Can Have Successful Agency Relationships [Part 1]")
Welcome to the first of a two-part (and possibly more in the future) article series. I hope you gain some valuable insights for your brand or organization. I’m writing these articles from my point of view, having been on the agency side for nearly two decades. I’m the first to admit that I’m not perfect, … Read more
Google Ads will update its unacceptable business practices portion of the misrepresentation policy in March 2024. The update says you cannot entice “users to part with money or information by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.” If you advertise in France, you have an extra month … Read more
This is the second part of our series in which we’re discussing the increasing need to build trust among healthcare consumers. The analytics and opinion-polling firm Gallup has found a decline in Americans’ trust in many institutions and industries, including healthcare. This means building strong, ongoing relationships with consumers and members will be more critical … Read more
Welcome back to different methods to share data between components in Angular. In this post, we’ll continue with the remaining ways to share data in Angular components. 3. Sharing data using Routing Parameters or Query Parameters. Angular’s routing module allows for passing data between components by utilizing route parameters.Example: We can pass data through the … Read more
Expertise is the second E in Google’s E-E-A-T quality guidelines. But what does it mean, and how do you optimize for it? In this guide, you’ll learn: Let’s dive in. What is Expertise? “Somebody who obtains results that are vastly superior to those obtained by the majority of the population (Gobet, 2011; 2015, p. 5).” … Read more
This series is my Next.js study resume, and despite it’s keen to a vanilla Next.js, all the features are applicable with Sitecore SDK. It is similar to the guide I recently wrote about GraphQL and aims to reduce the learning curve for those switching to it from other tech stacks. In part 1 we covered some … Read more
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