July 29, 2020 | Posted by Darrell Mordecai SEO is a long term game. No question about that. Although there generally are no shortcuts, Google has given us a unique opportunity. Featured Snippets. Not a magic bullet, Featured Snippets tend to attract more attention than regular organic rankings. This means they have potentially … Read more
August 19, 2020 | Posted by Darrell Mordecai Back in 2019, I was trying to please a difficult client. I’m sure you know what that’s like. At some point, he threatened to fire us. He wanted better rankings. By next week. Let’s just say he wasn’t the most reasonable person to deal with. … Read more
Welcome to case study on doing a lift and shift from Drupal to Sitecore 10.2 and SXA. In this article, we’ll talk about converting the CSS and Drupal-specific JavaScript. Let’s start with SXA Theme regarding CSS/SCSS and JS files. Here is a quick recap from the previous article for this series. We used the SXA … Read more
Google has removed the requirement to have the description property as part of your video structured data. Google says it is still recommended to provide a description to your videos in the structured data but it is not a requirement. With that, Google Search Console will not report errors for missing description property items. Structured … Read more
So much time is spent planning for Splash, OneStream’s Global User Conference and Partner Summit and then it feels like it’s gone in the blink of an eye! Four days of best practices, product updates, networking, and hands-on workshops with finance and industry experts – what a fantastic event! The Perficient team … Read more
A Guide to Creating Accessible and Meaningful Web Content Welcome back to our series on building accessible websites with native HTML! In this fourth installment, we’ll be discussing the importance of accessible links using semantic HTML. Links are a fundamental part of the web, providing users with the ability to navigate between pages, access additional … Read more
March 24, 2021 | Posted by Darrell Mordecai It seems like just yesterday when 2021 rolled in. Although it’s already March, we decided to reach out to SEO experts to pick their brains. We wanted to know what SEO trends to look at for the rest of 2021. Now you might be wondering… … Read more
April 21, 2021 | Posted by Darrell Mordecai About a month ago, I reached out to some highly successful SEOs to find out what SEO trends to keep an eye on in 2021. I was specifically interested in publishing trends that you the reader could turn into actionable insights. Wondering if anyone would … Read more
May 19, 2021 | Posted by Darrell Mordecai “I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” – Jimmy Dean There is no question that Jimmy’s words are true for every successful SEO. Due to the ever-changing nature of the Google SERPs, an … Read more
Welcome back to getting to know Sitecore search. In this post we’ll take a tour of the Sitecore Search UI and cover some of the basic terminology used when talking about Sitecore Search. Let’s get started! Sitecore Search UI The homepage of the Sitecore Search UI Across the top Site Switcher – Let’s you switch … Read more
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