Google Ads will soon support showing the Search Partner Network in the Performance Max Placement report. This means Google will show you which sites your PMax ads are running on – which is a first. Google posted the update in this help document saying, “Starting in March, 2024: The Performance Max Placement report will support … Read more
Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. Additionally, if you exclude certain ad placements at the account level, it will now apply to the Search Partner Network, as well … Read more
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that … Read more
Lily Ray asked Google’s John Mueller what does Google do with all the ranking signals from the content syndication partners when Google Search decides which URL should be the canonical. It seems Google will consolidate most, if not all, of those signals to the Google-selected canonical in this case. In short, if you have a … Read more
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear … Read more
In this blog, I will discuss my experience attending the 2023 Workato Partner Delivery Bootcamp in Bangalore. This was the first time Workato has organized such an event for Strategic partners in INDIA. As a Strategic Partner of Workato, Perficient received an invitation to join their event to discuss the roadmap, and future statistics and … Read more
Today, we are excited to announce a new partnership with Writer, the leading generative AI platform for enterprises. This collaboration marks a significant milestone for both companies as we join forces to drive unparalleled value for our clients. Every client challenge, use case, and internal dynamics are unique, but most organizations are looking for the … Read more
by Nick Young July 4, 2023 Welcome back, Rankers! Digesting the Latest Google Partner Intel The freshest Google Partner intelligence *** off the press – May 2023 edition – is buzzing with data-driven insights that light the way for your digital marketing game plan. Here’s a quick highlight reel of points hitting home for Australian … Read more
A couple of months ago we reported that Microsoft may share revenues with publishers that help it create content for Bing Chat. It was under he Microsoft Start Partner program. Well, for the first time, I am seeing a Microsoft Start partner label in the Bing Chat results. This was posted on Twitter and Mikhail … Read more
IDC Market Perspective: Experience-Led Growth, Generative AI, and Content Supply Chains This year was the first time in three years that Adobe has been able to host not only Adobe Summit in-person again, but also the Analyst Day with its partners. Analyst Day is an opportunity for Adobe partners to chat with research analysts and … Read more
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