I am seeing a spike in complaints from the PPC community around there being an increase in fraudulent traffic from the Google Ads Search Partner network. Many have seen an unusual spike in fraud from that network in the past week, say some advertisers. The Google Search Network is a group of search-related websites and … Read more
TikTok is set to integrate Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates. How it works: Amazon product recommendations … Read more
Just like running a successful business requires a data-driven approach, achieving SEO success hinges on having a comprehensive view and a robust strategy. Achieving lasting organic search visibility depends on having both a technically sound website and understanding search behaviour, but managing this data in separate silos can make it difficult to see the bigger … Read more
February was an eventful month for Google, as they officially announced partnerships with internet juggernauts Reddit and Pinterest. Google Ads users can now run ads on Pinterest, which opens up a new range of possibilities for marketers running paid ads through Google. The partnership with Reddit focuses more on improving the quality and convenience of … Read more
The Google Ads team is sending out a new email series that promises “customized” steps you can take to “optimize your clients’ Google Ads campaigns.” Google says these emails will provide recommendations, save you time and provide direct links to take action. Several Google Ads Partners already received the email, the screenshot below of this … Read more
Instacart’s consumer packaged goods (CPG) advertising partners now have access to Google Shopping ads. Leveraging Instacart’s first-party data, marketers can use these ads to connect with high-intent consumers searching on Google and deliver their products in as little as an hour for an enhanced user experience. Why we care. This is an opportunity for advertisers … Read more
X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google … Read more
Q4 is looming, and many brands are strategizing how to optimize their budgets to get more traffic to their products when buyer intent soars. One humble suggestion from this longtime affiliate marketer: TM+ partners (also known as Trademark+ partners or affiliate search partners), who work with brands to bid on brand keywords to drive traffic … Read more
Google’s Search Liaison, Danny Sullivan, said he would take the feedback he heard from the publisher community yesterday back to the Google Search team. This feedback was around Google’s advice on using the noindex for syndication partners after removing the canonical advice from its docs a while back. The canonical change, where Google said don’t … Read more
Danny Sullivan, Google’s Search Liaison, posted a Twitter thread, with slides from a presentation he prepared for an AOP event in London back in May around SEO and Google guidance for content syndication partners. Here is a summary of that Twitter thead, which basically repeats the advice Google offered after removing the canonicalization advice for … Read more
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