In this article, I will expand upon Google’s concept of E-E-A-T by adding “notability” and “transparency.” These additional elements are often overlooked but are crucial for demonstrating credibility to Google. Notability reflects the impact or recognition in a specific field, while transparency emphasizes openness about who is behind the content or business. Putting Google to … Read more
What Is a Marketing Process? The marketing process is a step-by-step framework you use to make sure your marketing campaigns are well planned and effective. With a clear marketing roadmap, you can make the most of your time, money, and resources. Your efforts are intentional and thought out—you’re not just executing random marketing tasks and … Read more
Google’s Search Liaison, Danny Sullivan, posted that he is aware of the complaints about recipe pages being too long and hard to find the ingredients and directions. He added that this is something content producers might want to keep in mind. “If you want to appeal to that audience, you might want to ensure your … Read more
Google’s Gary Illyes gave some maybe unsanctioned ways to block portions or part of your content on a specific page. So let’s say you want a section or paragraph or two not to be seen by Google Search, Gary provided some ways to make sure search engines don’t see it. Keep in mind, Google has … Read more
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