We know that gated content can drive leads and revenue. However, hiding your best stuff can be a double-edged sword. On the one hand, it creates exclusivity and value for paying subscribers; on the other, it presents a challenge in driving organic traffic. For video membership sites, where much of the valuable content is locked … Read more
Google’s flexible sampling solution that replaced the first-click-free solution for gated, subscription or paywalled content launched in 2017. Since then, many publishers use the paywall structured data to communicate to Google the full content that is behind the content gate. Some are calling this solution “leaky” in which Google responded saying it is not. Ryan … Read more
For the original iTunes version, click here. This week, we covered that the Google October 2023 core update is done rolling out; it was a super and incredibly heated core update. Google also finished rolling out the spam update this morning, and the overlap is upsetting. X/Twitter is now blocking Bing Search, Bingbot, from … Read more
Google has updated its paywalled content search developer documentation to explain that Google Search Generative Experience may link to content behind a paywall. Google wrote, “SGE overviews may include links to paywalled content as a way for people to discover those pages.” Google also described in the updated Robots meta tags document how to use … Read more
Google upgraded the Rich Result Test now to support the validation of structured data for paywalled content. This means you can check live sites, any site, to see if they are implementing the paywalled content structured data properly and if Google Search understands that URL has paywalled content or not. Google also added a section … Read more
Google has announced an update to the Rich Results Test tool that now allows you to validate structured data markup for paywalled content. This new capability aims to help publishers properly mark subscription-based content on their sites. The change comes as Google continues to refine how it handles indexing and displaying paywalled content in search … Read more
Google’s Rich Results Test has been upgraded to show you validation of structured data for paywalled content. So now the tool will show you if that site is using the proper structured data for paywalled content or not. What it looks like. So the Financial Times is a popular financial news site that using a … Read more
The other day Open AI announced that it disabled the browse with Bing add-on to ChatGPT “out of an abundance of caution.” The issue was that some content that was behind a paywall was being consumed and presented to users. Open AI said they disabled it to do “right by content owners” until they fix … Read more
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