Market Penetration: What It Is & Strategies to Succeed

Market Penetration: What It Is & Strategies to Succeed

What Is Market Penetration? Market penetration is a measure of the reach and sales of your brand, product, or service within an existing market.  There are several ways to achieve better market penetration, like attracting new customers, retaining existing ones, or acquiring competitors. But in most cases, the goal remains the same: to capture more … Read more

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