Google’s John Mueller said in the last Google SEO office-hours from December 2023 that there is no such thing as perfect SEO. He said, “in fact no SEO is perfect.” This is because the internet, web and search engines are always changing and so should your SEO. “The internet, search engines and how user search … Read more
Business owners frequently find themselves debating whether to take a creative or data-driven approach to digital marketing. After all, there is no one-size-fits-all formula that can guarantee success in the vast virtual marketplace – which makes it essential to develop an effective strategy tailored to your unique needs and goals.Whether you’re looking for increased engagement … Read more
Is SEO coaching worth it? Yes and no. Let’s get into it. What is SEO Coaching? SEO coaching is when an experienced SEO professional provides guidance, training, and mentoring to an individual or group to improve their understanding and search engine optimization (SEO) skills. This coaching can range from basic principles for beginners to advanced … Read more
In Yoast SEO, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. Next, Yoast SEO will check the page’s content to see if search engines will recognize what it is about. Here, we’ll explain … Read more
Local businesses must ensure they can be found by those looking for them – both online and on the road. Location pages on your website are the perfect place to direct people to your place of business while giving additional information that might be helpful to them. Location pages also signal important information about your … Read more
In today’s rapidly evolving tech landscape, staying ahead of the curve is crucial, but so is selecting the right platform. If you find yourself overwhelmed by the multitude of options and the complexities involved in the selection process, you’re not alone. To help you make an informed decision and find the ultimate technology platform for … Read more
If you’re trying to demonstrate expertise for Google’s EEAT guidelines, then use this: Nathan Gotch Nathan Gotch is the founder of Gotch SEO Academy. Over the last decade, Nathan’s led hundreds of successful SEO campaigns in the most competitive niches like health, legal, B2B, and SaaS. And his SEO expertise is featured on Semrush, Ahrefs, … Read more
Broken link building is a tactic that always sparks off some dispute. Some SEO experts swear by it, while others claim it is a waste of effort. The thing is that link building, by itself, is very difficult to implement. Theoretically speaking, if your content is good enough, it should get backlinks. But this implies … Read more
The Role of SEO in Marketing Technologies. Industry-Specific Research Image created with AI, Dall-E Kateryna HordiienkoResearch Editor at Serpstat Are you looking to stay ahead of the curve in marketing? Then you need to know about MarTech! Short for “marketing technology,” it encompasses a wide range of tools and software that help businesses automate, streamline, … Read more
Page speed has been the central discussion for the SEO community lately, with much impetus given to Google’s new speed metric, WebVitals. Google and other search engines have been vocal that user engagement is a significant ranking factor for quite some time. So naturally, web admins have been trying to reach the best page speed … Read more
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