What Is an SEO Audit? An SEO audit is the process of evaluating how well your website is optimized for search engines. It identifies errors that can prevent your site from ranking well. And uncovers opportunities that can help you gain more visibility. That way, you can boost your rankings, attract more traffic, and achieve … Read more
A technical SEO audit analyzes the technical aspects of a website related to search engine optimization. It ensures search engines like Google can crawl, index, and rank pages on your site. In a technical SEO audit, you’ll look at (and fix) things that could: Slow down your site Make it difficult for search engines to … Read more
Keyword gap analysis is one of the most effective ways to ensure your website ranks higher in search engine results. But what exactly is keyword gap analysis, and why is it so important for your SEO strategy? Keyword gap analysis is the process of comparing your website’s keywords with those of your competitors to identify … Read more
Generative AI has made significant strides in various fields, including SEO. This article explores a crucial question: Can AI effectively perform technical SEO analysis using raw crawl data? We’ll examine the capabilities of ChatGPT in interpreting Screaming Frog crawl data and generating SEO recommendations. Leveraging generative AI for technical SEO My Search Engine Land articles … Read more
Once your online store is up and running, you’ll want to see how it performs in search results. You also need to know whether it’s secure and user-friendly. And how it measures against the competition. You can start with an ecommerce website audit. An audit can uncover valuable insights into your SEO performance and other … Read more
A social media competitor analysis involves collecting and evaluating information about your competitors’ social media presences. Which helps you understand their strengths and weaknesses and reveals ways you can improve your own social media strategy. Running a competitive analysis for social media enables you to: Benchmark your performance Identify areas of opportunity and differentiation Get … Read more
So, you’ve got this fantastic WordPress site. Awesome content, amazing design, and all the bells and whistles. But have you ever wondered what’s going on with all that content you’ve been creating? As the volume of content grows, ensuring its relevance, accuracy, and effectiveness becomes very important. This is where the concept of a content … Read more
![How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar]](https://www.searchenginejournal.com/wp-content/uploads/2023/10/featured-651c2c9f7a69f-sej.jpg "How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar]")
How do you know what to change on your website or landing page to make it more effective? Are the tweaks and tests you made to your site really successful? Or do they just look successful? Could the best practices you’ve been following for years actually be what’s holding you back from achieving your goals … Read more
Blog / Technical SEO / How to perform an SEO audit for an ecommerce website Organic search is the dominant source of web traffic. It’s also responsible for a large share of revenue for ecommerce businesses. But to reap this harvest, your website first has to break through to the top in the SERPs. The … Read more
Blog / SEO Strategy / How to Do a Competitor SERP Analysis Beating your SERP competition can be tough, but it’s still doable. To reach the top of the SERP, you have to go through dozens of steps. One of the initial and most important ones involves performing an extensive SERP analysis. In this guide, … Read more
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