Perplexity

Reports: Perplexity ads to launch in Q4

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Reports: Perplexity ads to launch in Q4

AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Finance. Food and beverage Health. Technology. Video ads. Advertisers will be able to run video ads on mobile (at the top of related questions) or desktop … Read more

Perplexity launches ad revenue sharing program for publishers

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Perplexity launches ad revenue sharing program for publishers

Perplexity, the AI-powered search startup, is rolling out a new “Publishers’ Program” to share ad revenue with media partners, amid recent plagiarism controversies. This move signals a shift in how AI companies are approaching content partnerships, potentially setting a new standard for compensating publishers whose work is used to train and power AI systems. Details: … Read more

User-Directed AI Content: On Perplexity, Users Can Direct AI To Create Content

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User-Directed AI Content: On Perplexity, Users Can Direct AI To Create Content

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Perplexity’s strategy behind its new Pages feature created a deep rift with publishers, but the reaction seems blown out of proportion. It’s much more interesting as a case study for user-directed AI content (UDC instead of UGC). Perplexity Pages allows users to “create beautifully designed, comprehensive articles on … Read more

Perplexity Pages showing in Google AI Overviews, featured snippets

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Perplexity Pages showing in Google AI Overviews, featured snippets

AI-powered search engine Perplexity introduced a new product – Perplexity Pages – to select free and paid users on May 30. Content from these Pages has started appearing in Google’s AI Overviews and featured snippets. What are Perplexity Pages. Perplexity called it a way to share your knowledge with the world, via in-depth articles, detailed … Read more

Former Bing AI Head, Mikhail Parakhin, Joins Perplexity Advisor Board

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Former Bing AI Head, Mikhail Parakhin, Joins Perplexity Advisor Board

Mikhail Parakhin, the former head of Bing Search and Microsoft Advertising at Microsoft, has announced he is now on the advisory board for Perplexity. Perplexity is a new AI search start up, which technically would be in competition with Microsoft’s Bing Search and Copilot. Mikhail Parakhin from on X, “I’m joining the advisory board for … Read more

Perplexity AI: Exploring AI-powered search beyond Google

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Perplexity AI: Exploring AI-powered search beyond Google

The rise of generative AI and large language ****** (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. One such challenger is Perplexity, an AI-powered search platform that aims to provide users with summarized answers and cited sources instead of the traditional list of web page links.  While still … Read more

New Study On Perplexity AI Offers Good News For SEO

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New Study On Perplexity AI Offers Good News For SEO

Research by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a self-described Answer Engine founded by researchers and engineers from OpenAI, Facebook, Quora, Microsoft, and Databricks. It has backing from many of the most influential investors … Read more

Helping You Navigate the Multi-Search Universe with New Perplexity Research

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Helping You Navigate the Multi-Search Universe with New Perplexity Research

There has never been a more exciting time to be in search than today.   As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine ******.  As this market trajectory skyrockets, time is moving fast for those … Read more

60% of Perplexity citations overlap with top 10 Google organic results

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60% of Perplexity citations overlap with top 10 Google organic results

© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the … Read more

Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity

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Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity
Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity


AI Driven Search Traffic in Google Analytics

*Updated March 27, 2024*

In August 2023, the Seer team created a dashboard to monitor the growing trend of AI driven search traffic. About 6 months later, we embarked on an update to this dashboard to provide greater value to both our clients and the search community. This post is updated with new information, and some of the original content remains.

For AI driven search tools like ChatGPT and Google Gemini,  we can now see traffic showing up in our Google Analytics – or analytics tool of choice – alongside our other traffic channel groupings:

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