What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing … Read more
Google also announced that later this year, in the US, Google will make it easier for you to find your favorite sites by showing you sites you view more often, more often in the search results. Plus, Google will make the search results more personalized with Perspectives, highlight more creator profiles and more. Google explained … Read more
The benefits of composable are multiplied when you use products together. A while back, I showed you how you can leverage content in Content Hub One to drive experiences in Sitecore Personalize. This was a great example of that kind of value as it’s much easier to manage content variants in Content Hub One centrally … Read more
In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. One of the most effective strategies in today’s landscape is personalization. Understanding and implementing personalization techniques can significantly enhance customer engagement, conversion rates, and brand loyalty. Perficient’s very own David San Filippo has authored yet another blog post that … Read more
This past week was one to celebrate for the Perficient DXP team, as Sitecore awarded us their CDP & Personalize Specialization. Sitecore takes certification seriously and only recognizes partners with a Specialization if they have proven a deep understanding of the products and a track record of success on relevant projects. The CDP & … Read more
Contributors: Bill Dry, Gopal Kuppuswamy Why is Personalization Important? Congratulations on your decision to personalize the service and support interactions you have with your customers. Customers expect it, and there are measurable benefits. Also, many studies support your decision to personalize including these: Sailthru’s 2022 Retail Personalization Index reports that 71% of customers believe personalization … Read more
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