It’s harder than ever to capture your audience’s attention in an increasingly crowded inbox. With email volumes on the rise and click-through rates declining, creating personalized, engaging content that resonates with your audience is more important than ever. That’s where the power of CDP-ESP integration comes in. By leveraging the combined strength of your customer … Read more
Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer businesses new opportunities to showcase their products and engage with high-value consumers who are likely to be more inclined to … Read more
Google sends some businesses personalized emails about suspensions to their Google Business Profile. The emails explain why the suspension happened and the necessary steps to reverse the suspension, with an offer for more personalized advice over email. Colan Nielsen posted an example of this on X, here is his screenshot: Here is what the text … Read more
Google posted a new policy update for Google Ads saying it won’t allow personalization of ads for consumer finance in the United States or Canada starting on February 28, 2023. Google said you won’t be allowed to target to audiences based on gender, age, parental status, marital status, or ZIP code. Google said the personal … Read more
While Search Generative Experience (SGE) has been the most radical change in how Google Search works, the company doesn’t stop there. On November 15, 2023, Google announced three new features to make your experience more personalized than ever. The first one is the “Follow” button integrated across searches, so you would see new topics and articles right in your … Read more
For the original iTunes version, click here. It was a very busy week, so I apologize for the length of this video, so buckle up and get ready. Not that Google wanted to say that, but changes are coming to Google Search. We saw signs earlier this week that the Reviews update has rolled … Read more
Google is rolling out a more personalized search experience that aims to show searchers more information about what they care about directly in the search results. This is being done with several new search features, including a new Follow button, search results tailored to you, perspectives results updates, creator snippets and more. Follow button in … Read more
The benefits of composable are multiplied when you use products together. A while back, I showed you how you can leverage content in Content Hub One to drive experiences in Sitecore Personalize. This was a great example of that kind of value as it’s much easier to manage content variants in Content Hub One centrally … Read more
Last week, we reported about the new Bing Chat personalized answers feature that uses your chat history to give you a more tailored answer to your queries. But that might only work in Edge, Microsoft’s browser. When I tested this feature, I couldn’t trigger it, so I assumed it was still rolling out. But it … Read more
Bing Chat announced yesterday at the AI event a new Bing Chat feature that uses “memory” – something we covered a couple of times here before. This is called personalized answers and Bing Chat will use your previous queries to give you a more personalized response. “Now your chat history can inform your results. For … Read more
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