In a recent update to its Search Central documentation, Google has officially relegated the ‘noarchive’ rule to a historical reference section. The new text in Google’s help document reads: “The noarchive rule is no longer used by Google Search to control whether a cached link is shown in search results, as the cached link feature … Read more
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning … Read more
On January 4th, 2024, Google disabled the tracking data from third-party cookies for 1% of Chrome users – which is part of a greater plan to phase out tracking cookies completely by Q3 2024. These aren’t the type of cookies that your grandma makes, either. Despite the innocent-sounding name, third-party cookies are small files that … Read more
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