Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to secure high search rankings for thousands of keywords. Case in point: Our pillar page for the topic “Link Building for SEO.” This pillar page appears at the top of Google Search results for its target … Read more
What Is a Pillar Page? Pillar pages—also called pillar posts or content pillars—are pieces of content that serve as the cornerstone of a topic cluster—a group of pages created to establish a website’s authority on a specific subject. They provide a comprehensive overview of a broad topic and link to related content pieces. For example, … Read more
Topic cluster and pillar pages technique is a modern evolution of successful SEO strategies. Why do I call this a ‘successful’ technique? It’s because many enthusiasts have seen significant growth after implementing the content cluster technique in their SEO yard. In this blog post, we’ll delve into the concept of content pillars as a powerful … Read more
As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the radical shift. The answer may be simple: it’s time to stop creating content in silos. Watch this on-demand webinar as we unravel the differences between topic clusters and pillar pages, … Read more
The world of search is ever-evolving – just when you think you’ve got the hang of it, it changes again. And with AI becoming increasingly influential in shaping search results, it’s more important than ever to make sure your content is competitive. So what can you do to boost your rankings on search engine results … Read more
What Is a Pillar Page? Pillar pages, or pillar posts, are pieces of content that serve as the cornerstone of a topic cluster. They provide a comprehensive overview of a broad topic and link to related content pieces. For example, say you want to create a topic cluster on SEO. Your pillar page could be … Read more
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