SMX Next returns online Nov. 13-14, focusing on what’s working in search now and how to prepare for 2025. Search marketing is ever-changing. We’ve seen several big changes so far in 2024 including massive Google algorithm updates, the arrival of Google AI Overviews and multiple new AI Google Ads features and tools. Plus, revelations from … Read more
A pitch deck can make a strong case for your business—if it’s well-executed. In this guide, you’ll learn about the essential slides your presentation should include to impress investors. And get inspiration from seven pitch deck examples. Let’s get started. What Is a Pitch Deck? A pitch deck is a presentation that founders use to … Read more
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, and it’s a key factor that search engines like Google use to evaluate the quality of your website’s content. It’s crucial for establishing your website as a reliable source of information for your audience. Drawing from my own experience in the field, I’ll show you how to enhance … Read more
With the economic downturn and the possibility of a recession looming, the need to secure new business is becoming increasingly essential. Remembering these points when entering the boardroom could be the factor that separates you from other prospective vendors. Here’s what you need to remember when pitching enterprise companies. 1. Know The Opportunity In the … Read more
Blog / Link Building / How to Improve Your HARO Pitch Conversion Rate When it comes to landing high-quality backlinks from reputed publications, HARO can be an incredible PR tool in your belt. That is, of course, if you know how to use it well. Contrary to popular belief, the success of your pitches relies … Read more
In the realm of PR outreach, probability theory has little to do with the outcome. You can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage. Databox surveyed PR professionals and found that for the majority of PR pros only 10% of … Read more
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