Amazon is gearing up for a significant overhaul that will transform the search experience across both its website and app. The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. Shoppers will be able to use this new … Read more
Google is going to update its Misleading Representation policy on 21 November 2023. The search engine is planning to remove non-fulfillment of a product or service due to lack of qualifications under Misrepresentation and file it under the Unacceptable Business Practices policy instead. Why we care. It’s vital to keep up-to-**** with policy changes as violations … Read more
Whether you’re opening retail locations in a new state or selling your software in a new country, entering a new geographic location requires a well-thought-out marketing strategy. Paid media can be a foundational tool for cost-efficient sales generation from prospective customers in the new market. This article provides several suggestions for tailoring your PPC efforts … Read more
May 9, 2023 | Posted by The In Search SEO Podcast What has growth planning got to do with SEO? And what can SEOs learn from growth planning? That’s what we’re discussing today with a man who’s been battling Google and helping brands grow through sustainable SEO and content strategies for the last … Read more
Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-based features to its current search engine under the project name Magi. “The new search engine would offer users a far more personalized experience than the company’s current service, … Read more
Kateryna HordiienkoResearch Editor at Serpstat Although SEO specialists don’t usually perform copywriting duties, they deal with website content a lot. They understand more than anyone what features it has to possess to attract organic traffic to the domain. With professional means like Serpstat tools and learning from the best practices of renowned masters in the … Read more
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