In April 2023 and December 2023 Google changed how it classifies what it would consider video pages. In short, the video on the page needs to be the main piece of content for Google to show it a video thumbnail in the search results and to show it in the videos tab in Google Search. … Read more
February 5, 2015 | Posted by Shiri Berzack As the world moves towards mobile, it is increasingly important to be available to potential users on the medium they are most using – their mobile phones. According to the Nielsen Smartphones report, mobile users spend an average of over 30 hours per month using more … Read more
Do you want to rank for competitive terms without worrying about potential Google penalties? Then go white hat. In this post, you’ll learn what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics. White hat SEO refers to the use of SEO strategies, techniques, … Read more
UX is not just about simplicity and design, it is how users experience a site. Experiencing a site boils down to three things: Getting to the site. Exploring content. Converting or satisfying a need. In an organic search journey, this experience manifests through landing on a page from the SERP and clicking through internal links to find … Read more
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