Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing the “segment” option within the PMax Asset Group Performance section of reporting. This lets you segment by time, click type, conversions, devices, network and top vs others. Thomas Eccel posted about this on LinkedIn and … Read more
Google Ads announced a number of new features and updates to the ad platform this morning at DMEXCO in Europe. These include negative keywords coming to Performance Max campaigns, new insights and reporting, expanding AI features and much more. I’ll just bullet point the news, so it is easier to chew on: Negative keywords for … Read more
Google has rolled out a revised version of its official form for advertisers to request changes, in a move to improve the efficiency of Performance Max campaign management. The updated form now includes several key enhancements. Faster implementation notification. The form now displays a new notification informing advertisers that requesting changes through a standard or … Read more
Google announced new Performance Max reporting updates and asset generation and image editing expansions. “We’re adding asset-level conversion reporting to Performance Max, expanding asset generation to App and Display campaigns, improving image editing and much more,” Google wrote. Performance Max Reporting Updates Here are the updates to Performance Max reporting: Asset-level conversion reporting rolling out … Read more
Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance Max campaigns. Why it matters. These updates aim to help advertisers create more effective ads, understand their performance better, and ensure brand safety across Google’s ad network. Key updates: New reporting tools: Conversion metrics in asset-level … Read more
Google introduced new AI-powered tools to help advertisers rapidly produce high-quality Performance Max creative assets at scale for campaigns across marketing channels. This was one of several announcements today at Google Marketing Live 2024. What’s new. Upgrades to the Performance Max platform include: Generative AI capabilities to accelerate creative production speeds by up to 5x. … Read more
While Microsoft has offered tools to import your Google Ads campaigns into Microsoft Advertising, including PMax import tools – now you can supposedly import from PMax to PMax, with Microsoft fully supporting PMax campaigns these days. Thomas Eccel told me on X that you can now “import your Pmax and sync your whole Google Merchant … Read more
On Friday Google quietly released version 2.6 of the Google Ads Editor. This new version comes about four months after the previous version, version 2.5 of Google Ads Editor, was released. Google Ads Editor is a free, downloadable application for managing your Google Ads campaigns. The tool aims to save time and make it easier … Read more
Google has updated the auction insights box within the Google Ads console for Performance Max campaigns. The update now shows top advertiser data with comparison data and a new section labeled “competitors entering and exiting”. Thomas Eccel spotted this and posted about it on X, he said, “Auction Insights box for PMAX has been upgraded!” … Read more
Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research, which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). Google denied the accusations but began giving advertisers the choice to opt … Read more
421
229
714
826
543