Automation has been a focal point in discussions within the PPC community this year. Two noteworthy AI developments, Performance Max (PMax) and Search Generative Experience (SGE), are poised to revolutionize digital search marketing. PMax: A new campaign type that allows advertisers to run ads across all of Google’s networks, from search to YouTube to Maps … Read more
Google’s Ad Liaison, Ginny Marvin, posted a X/Twitter thread clarifying some of the confusion about brand safety controls & reporting supported in PMax, Performance Max campaigns. Ginny Marvin wrote, “There’s been some confusion about brand safety controls & reporting supported in PMax. So I want to share a rundown of important levers available to help … Read more
In part one, we spoke about who is Menachem Ani and also about how to structure performance max campaigns in Google Ads. In part two, we talk about onboarding new clients and e-commerce with Google Ads. Menachem told us sometimes clients come to him from other agencies, and a lot of the time, it is … Read more
Google Ads seems like it will not be adding Search Impression Share reporting to Performance Max campaigns any time soon. Google’s Ginny Marvin confirmed that “auction insights and click share reporting in PMax only include Search network.” She said she agrees that “click share & Imp share measure diff things & correct that Auction Insights … Read more
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