The search landscape is rapidly changing in 2024. We are long past the time of ‘ten blue links’ and are in an era where the average consumer has more possible digital touchpoints on their buying journey than ever before. As consumers, this is a great thing. As marketers, this is a layer of complexity that few are truly ready for.
Google depends on volunteers called Local Guides to keep Search and Maps updated with information about local businesses and attractions. These volunteers contribute reviews, photos, and videos that help you make decisions when visiting a new place. Though they do it to benefit searchers, Local Guides get virtual rewards from Google’s program, which incentivizes people … Read more
The past two months in Google Land has been one of the most volatile times I can remember in the search industry. Google released the August broad core update, then a powerful helpful content update in September, then the October broad core update, and also sandwiched in a spam update which overlapped the October core … Read more
Google’s John Mueller said trying to provide a good user experience but not succeeding will not result in any ranking benefit in Google Search. John said during office hours at the 9:29 minute mark, “What matters for Google is not that a website is attempting to give users a good page experience but rather if … Read more
Estimated reading time: 7 minutes You have great content with solid SEO and a nice hook to get eyes on your page, but that’s not translating to conversions. Is there something wrong with your conversion points? What gives? Before you scratch your head and go back to the drawing board – or give up completely … Read more
Listen up, brand strategists! Are there meaningful ways to maintain customer loyalty that you’ve never thought of? Listen to the new episode of What If? So What?, where Jim and Kim talk with Justin Huckins, Director of Strategy and Innovation at Perficient, about customer reward systems and how different brand loyalty techniques can generate success. … Read more
Contributors: Bill Dry, Gopal Kuppuswamy Why is Personalization Important? Congratulations on your decision to personalize the service and support interactions you have with your customers. Customers expect it, and there are measurable benefits. Also, many studies support your decision to personalize including these: Sailthru’s 2022 Retail Personalization Index reports that 71% of customers believe personalization … Read more
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