Google has updated its site reputation abuse policy to expand what is included in abuse. It now includes third-party content that has first-party involvement or content oversight. Google also dropped a mention of the starkly different content algorithm but made no mention that site reputation abuse is enforced algorithmically—so it must still be only through … Read more
Google has issued new clarification for its site reputation abuse policy, which was launched earlier this year. It targets “parasite SEO” practices where websites leverage established domains to manipulate search rankings through third-party content. Chris Nelson from the Google Search Quality team states: “We’ve heard very clearly from users that site reputation abuse – commonly … Read more
This week, Google sent an email to some Google Ads advertisers warning that they may lose access to use Customer Match with their ads cause harm to users or create a poor user experience. Google said they are updating their customer match policy effective January 13, 2025, to enforce this. Google also posted this over … Read more
It’s Halloween season and I **** a good scare. Jack-o-lanterns, trick or treating, costume parties, and a long list of horror movies playing around the clock. And that includes classic slasher films where Freddy, Jason, or Michael Myers methodically pick off one cast member at a time. Well, that’s pretty much what I’m seeing right … Read more
Google Merchant Center now lets you name your various shipping policies. This is a welcomed change because previously, it was hard to know which shipping policy was associated with which products. Hana Kobzova spotted this change and made this exciting GIF of this addition. She shared it with me on X and wrote, “Finally! You … Read more
From the C-suite down, the Seer team agrees that Artificial Intelligence is the biggest disruptor we’ll see in our industry to ****, transforming both how we search and how we work. With that, Seer needed to evolve with it and show our team there’s a future for them in this next iteration. The biggest thing our leaders were asking was how to prepare our team for these shifts, and it’s clear Seer’s not the only organization asking these questions.
Google limits robots.txt support to four fields, clarifying its stance on unsupported directives. Google only supports four specific robots.txt fields. Unsupported directives in robots.txt will be ignored. Consider auditing your robots.txt files in light of this update. Source link : Searchenginejournal.com
Google has updated their documentation on their spam policies. This latest update to the spam guidelines has several changes I thought were interesting enough to write about. 1. Manipulation of search = spam Google added this to the beginning of their document: It’s no surprise that content designed to deceive users is spam, but this … Read more
Google updated their spam documentation, adding a new definition of site reputation abuse as the largest single change, followed by additional information about manual action consequences. The remaining updates are a content refresh aimed at making the documentation easier to understand and more concise. Understanding these changes can provide ideas for how to update your … Read more
Google has posted a new document about the way Google may apply restrictions to your Google Business Profiles over review or other policy violations. In the document, Google wrote that it takes “take fake and/or incentivized reviews and ratings on businesses very seriously.” “Businesses that violate our Fake Engagement policy may be subject to certain … Read more
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