First Position has been expanded to include all YouTube content through Display & Video 360, offering it at dynamic CPM rates. Previously, this feature was only available on YouTube Select inventory at fixed rates. Now, advertisers can secure prime ad placement at the beginning of a YouTube session across any content, enhancing relevance and impact. … Read more
On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways. This article will document a few of … Read more
SEO ranking tools provide you with the insights and information you need to improve your website’s search engine presence and attract more organic traffic. Tackling SEO issues and opportunities can be complex and time consuming. Having the right tools makes it simpler. An effective SEO strategy incorporates multiple distinct components. A comprehensive platform that offers … Read more
When people need to find a doctor, most of them turn to the internet. That means your organization’s physicians must find ways to stand out in this hyper-connected, hyper-competitive marketplace. As a healthcare marketer, you’re in a unique position to help your physicians find their voice. Physician blogs are a great way to get your … Read more
Ranking number one in Google’s search results is the epitome of search engine optimization (SEO) success. Right? Except this isn’t the case anymore. The power of the much-coveted No. 1 spot on Google’s search results is fast being diluted by Google’s featured snippets. Since their introduction in 2014, featured snippets have changed SEO and content … Read more
March 4, 2019 | Posted by Shay Harel 2019 continues to fascinate me. There has yet to be some sort of massive blow out Google update (calm before the storm?). There has yet to be some sort of massive earth-shaking announcement, the kind that prompts SEOs to create a portmanteau that ends in ” … Read more
January 27, 2020 | Posted by Shay Harel Google’s removal of the URL that appears within its Featured Snippets from the page one organic results has thrown the SEO world into a bit of tizzy. As things begin to settle down, one of the questions we have to deal with is how to … Read more
Organic Click Through Rates by Position Organic traffic is growing and has reached 53% in 2023, with paid providing roughly 15%. More than 75% of B2B traffic comes from organic and paid searches. A micro-study looking at 5,000 Google Search queries shows the following rates based on the first-page position. As people are in a … Read more
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