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Google Ads launches Brand Recommendations powered by AI

June 6, 2024 by BTR

Google is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page of Google Ads, the company announced today. The big picture. The tailored Brand Recommendations span awareness and consideration campaigns with cost-per-thousand (CPM) and cost-per-view (CPV) bidding. They complement the existing performance recommendations for cost-per-action campaigns, giving advertisers a “full funnel” of … Read more

Pi Datametrics Unveils Powerful Technical SEO Widget Powered By Lumar

April 4, 2024 by BTR

Pi Datametrics and Lumar are pleased to announce the launch of a powerful new technical SEO widget seamlessly integrated within the Pi Datametrics dashboard. This innovative solution merges the strengths of both platforms, offering a centralized location for SEOs to drive holistic SEO by identifying and addressing critical website issues while simultaneously leveraging valuable strategic … Read more

The Future of the Automotive Shopping Landscape Powered by Unified, Immersive, Frictionless Buying / Blogs / Perficient

January 5, 2024 by BTR

One of my favorite memories as a kid was going to the car dealership with my dad and watching him beat up (figuratively, of course) the sales associate who was trying to sell him a new truck. The sales associate wanted one price; my father wanted a very different price. Round and round they went, … Read more

Five Steps to Create a Harmonic Marketing Campaign Powered by SEO

April 8, 2023 by BTR

June 28, 2022 | Posted by The In Search SEO Podcast Is it really possible for other marketing channels to positively impact your SEO efforts? And if so, how? That’s what we’re going to be discussing today with a drummer who plays in a band with Katy Perry’s Grammy Award-winning guitar player. Nowadays, … Read more

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