Need inspiration for your 2025 marketing plan? We’ve selected 17 marketing campaigns that have connected with their audiences and delivered amazing results. They cover a whole range of industries, channels, and formats. Let’s take a look at what made each of them work so well. 1. “London Bus Tour” by Semrush Campaign type: Influencer and … Read more
Marketers work with search data every day, but we’re greatly underutilizing its potential. Let me explain. Search data can tell us all kinds of things about markets, audiences, behavior, and preferences. It’s a source of intelligence that informs smarter, better, more timely business decisions beyond SEO. In this article, I’ll introduce you to a different … Read more
![How to Build a Powerful Multichannel Marketing Strategy [2025]](https://static.semrush.com/blog/uploads/media/bc/6a/bc6ae6f18fc8448c478b3e1c743741a1/32858413139fe589808a8057571c19d1/how-to-build-a-powerful-multichannel-marketing-strategy-2024-sm_(1).png "How to Build a Powerful Multichannel Marketing Strategy [2025]")
What Is Multichannel Marketing? Multichannel marketing uses multiple communication channels to reach more customers and maximize your exposure. A multichannel marketing strategy can span both online and offline channels. Think social media, email, PPC, TV ads, and billboards. Take the skincare brand The Inkey List, for example. Their marketing efforts include social media, out-of-home ads, … Read more
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Having a fast website is important not just to provide a great experience for visitors, but also as an SEO ranking factor. You’ve probably heard of Google’s PageSpeed Insights tool before. But do you know how to get the … Read more
LinkedIn, the professional social network, has witnessed a meteoric rise in recent times. Boasting over a billion active users, the platform has consistently reported record-breaking engagement levels, fuelled by features like newsletters and collaborative articles. But are you harnessing the full potential of LinkedIn for your business? This article from our social media marketing agency … Read more
AI tools can be incredibly useful in scaling your SEO efforts. At Backlinko, we use SEO AI software to support our content marketing activities alongside our team of expert SEO strategists, writers, and editors. These tools assist us with various tasks. From keyword research to content optimization. Want to integrate artificial intelligence into your SEO … Read more
Manufacturers seeking to create deeper customer connections in today’s competitive digital landscape can leverage Facebook’s immense potential. With over 2.8 billion active users, the platform offers a unique opportunity to reach B2B and B2C audiences. This blog will explore strategic Facebook marketing techniques designed to elevate your brand presence and foster meaningful interactions with your … Read more
LinkedIn shared insights with Search Engine Journal about how to effectively plan and roll out new features based on their experience planning and rolling out new AI features. The insights are useful whether you’re planning a content strategy or adding new features to your business. I spoke with Prashanthi Padmanabhan, Head of Engineering for LinkedIn … Read more
Pi Datametrics and Lumar are pleased to announce the launch of a powerful new technical SEO widget seamlessly integrated within the Pi Datametrics dashboard. This innovative solution merges the strengths of both platforms, offering a centralized location for SEOs to drive holistic SEO by identifying and addressing critical website issues while simultaneously leveraging valuable strategic … Read more
The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want an experience that’s more tailored to them. They gravitate to companies that understand who they are and what they … Read more
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