SEO Agency of the Year Winner Harry Sanders started StudioHawk when he was just 17 years old and homeless. Fast-forward, StudioHawk grew its revenue from 3.4 million in 2021 to 5.6 million in 2023. Their no. 1 SEO software of choice? Semrush. Semrush will cover most of your SEO needs. But to scale your agency, … Read more
Ever wondered how brands turn breaking news into marketing gold? Enter the realm of newsjacking, where savvy companies leverage current events to get their brand in front of new audiences. What Is Newsjacking? Newsjacking is the act of leveraging a news story to gain visibility for your brand. It involves taking advantage of the right … Read more
Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated capabilities, Google Ads expert Charles Farina discussed the latest improvements in conversion tracking, audience analysis, and reporting at SMX Advanced. Read on to discover how integrating … Read more
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes, you need to stay ahead to keep your website performing at a high level in 2024. Watch this on-demand webinar as we explore the major … Read more
With the ever-growing online presence of brands and businesses, having a strong content strategy has become more crucial than ever. Not only does it help in building brand awareness and establishing credibility, but it also plays a significant role in driving traffic and increasing conversions. In the year 2024 and onwards, this trend will only … Read more
Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought … Read more
What Are Advertising Features in Google Analytics? Analytics advertising features were a set of optional features in Google’s now-discontinued Universal Analytics (UA) platform. They offered access to useful data you could use to understand and improve the results of paid advertising campaigns. Advertising features in Google Analytics UA allowed you to: Create remarketing audiences based … Read more
This post was sponsored by Directive Consulting. The opinions expressed in this article are the sponsor’s own. At a standstill about how to best market your new tool? Wishing you could accurately know which ads will return the highest qualified conversion rates? Does reaching out to businesses often end in learning that they’re not a … Read more
Blog / Content / How to Craft a Content Strategy That Actually Works Content is a powerful marketing tool that helps you connect with potential and current customers throughout their journey on your site. It can push you to the top of search results, gain user trust, and guide leads as they move down the … Read more
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. We’ve all experienced websites that take forever to load. It’s not a great first impression! A fast website can help you get more traffic and encourage your visitors to explore more of what you offer. (Check how fast your … Read more
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