Theory, Tools & Practice: Roadmap for Beginners in SEO — Serpstat Blog

Theory, Tools & Practice: Roadmap for Beginners in SEO — Serpstat Blog

Have you ever felt overwhelmed by the vast world of SEO? We’ve created a comprehensive, practical roadmap that goes beyond theory. This SEO roadmap covers everything you need to become a well-rounded professional, from understanding how search engines work to implementing advanced automation techniques. Start with fundamentals and gradually move to advanced concepts. Every section … Read more

Dental SEO Made Easy: Rank Higher, Grow Your Practice

Dental SEO Made Easy: Rank Higher, Grow Your Practice

Blog / Niche SEO / SEO for Dentists: A Step-by-Step Guide You have likely searched online for a new dentist before, typing something like “best family dentist.” The problem is that the results would have just as likely generated dozens of websites.  The next question comes naturally to practicing dentists: how can YOU make sure … Read more

Is optimizing for one specific keyword an outdated SEO practice?

Is optimizing for one specific keyword an outdated SEO practice?

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. However, this hyper-focused keyword approach is now considered outdated in many cases. Today, searcher behavior, query intent and … Read more

TikTok publishes lead generation best practice guide

TikTok publishes lead generation best practice guide

TikTok published a new guide offering best practices for lead generation on the platform. The comprehensive 25-page document, which was released in partnership with Hubspot, provides actionable tips on: Lead generation forms. Hooks. Messaging. Calls to action. Why we care. Even if feel confident in your lead generation abilities, this document could shed light on … Read more

TikTok publishes best practice guide for optimal campaign performance

TikTok publishes best practice guide for optimal campaign performance

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The 13-page guide includes tips and recommendations for: Account structure. Campaign setup. Data connections. Creative. Attribution. Measurement. Why we care. If you plan to run campaigns on TikTok this year, you should check out this guide … Read more

Medical Practice Marketing 101: Leveraging the Power of Patient Education

Medical Practice Marketing 101: Leveraging the Power of Patient Education

What healthcare marketing strategies leverage patient education as a medical practitioner? Healthcare consumerism is changing how medical practice professionals market their services. Today’s consumers expect an innovative and advanced healthcare experience.  Patients are actively educating themselves online to make informed decisions on their treatment options. According to a study, 80% of internet users in America … Read more

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