This edited extract is from Digital and Social Media Marketing: A Results-Driven Approach edited by Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton ©2024 and is reproduced with permission from Routledge. The extract below was taken from the chapter Using Search Engine Optimisation to Build Trust co-authored with Aleksej Heinze, Senior Professor at KEDGE Business … Read more
Internet marketing is a dynamic universe, and understanding the distribution of active websites across various industries is crucial. Each industry presents a unique percentage of active websites, highlighting the need for targeted user experience strategies specific to your market. It also points to the need for specific marketing measurements to track those strategies. These statistics … Read more
In the digital age, every marketer worth their salt knows the importance of a strong brand presence. Yet, ironically, many of us who specialize in crafting compelling narratives for others often neglect our own brand’s digital footprint. This guide not only highlights common areas where marketers fall short in nurturing their own brands but also … Read more
If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. However, cracking the code on how to serve and control Google Maps ads may feel like a moving target over the last few months. With changes to Performance Max goals, Google Business Profile … Read more
In today’s marketing landscape, we’re all feeling the pinch as marketing budgets and resources are scrutinized for ROI. Source link
Imagine playing a board game and “strategically” moving the pieces around without following the rules or knowing the game’s objective. You’re just going through the motions without complete comprehension of the strategy or the end goal. That’s what it’s like doing SEO or PR without keyword monitoring. Today, you’ll learn what keyword monitoring is, why … Read more
SEO Inc CEO Garry Grant as a Guest on Thrive Time Podcast. | RSS.com Embark on a journey through the ever-evolving world of search engine optimization with Garry Grant, the CEO of SEO Inc., a leading firm in the SEO landscape. Tune into The Thrivetime Show Podcast as Garry Grant imparts invaluable insights in … Read more
What Is Shopify SEO? Shopify SEO involves optimizing your Shopify store to rank higher in search engine results, increasing organic traffic and sales. It relies on strategies like: Conducting keyword research to identify terms potential customers are using Optimizing on-page elements like title tags, alt tags, and product descriptions Building high-quality backlinks from reputable sources … Read more
What Is SEO for Nonprofits? Search engine optimization (SEO) for nonprofits is the practice of increasing a nonprofit’s website visibility in search engine results pages (SERPs). To reach organic visitors who want to learn about the support and opportunities nonprofits offer. Organic means traffic you don’t pay for. Which comes from people finding your content … Read more
Every industry in the digital era is highly competitive, and competition in the law firm industry is also aggressive. According to IBS World, an increase in the number of businesses in 2023 with employees leads to a rise in demand for legal services. And more than 90% of potential clients use a search engine to … Read more
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