Ecommerce mistakes are as common as shopping carts filled to the brim during a Black Friday sale. Why is that, you ask? Well, the ecommerce world is complex. It’s easy for online retailers to trip over unexpected — but also quite common — hurdles. But fear not! Identifying and correcting these technical SEO mistakes helps … Read more
Google’s Gary Illyes confirmed a common observation that robots.txt has limited control over unauthorized access by crawlers. Gary then offered an overview of access controls that all SEOs and website owners should know. Common Argument About Robots.txt Seems like any time the topic of Robots.txt comes up there’s always that one person who has to … Read more
The other day we reported about the new Google Ads brand controls. But as we gain more and more clarity, it seems it does not give advertisers all the controls they need. Brand inclusion is a way to get branded traffic only on your brand for Search Ads and Performance Max campaigns. So you need … Read more
Google will continue developing AI features despite ongoing and potential issues, according to Liz Reid, the company’s head of Search. What it means. When it comes to AI in Search, Google will continue to take thoughtful risks, test extensively and quickly respond to any problems, Reid said during an all-hands meeting last week, CNBC reported. … Read more
Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI ****** to “take” or misuse content created by human writers and marketers. This article aims to clearly define these risks, analyze scenarios of how AI could replicate or plagiarize your work, and offer practical tips to protect yourself … Read more
What Is Negative SEO? Negative SEO (sometimes known as adverse SEO) is a malicious attempt to harm a business’s visibility in search engine results, typically with the aim of stealing its keyword rankings and traffic. The idea is to make the target website look like it’s using SEO spam tactics that violate search engine policies. … Read more
As marketing professionals, we frequently feel like we are at war with the financial decision-makers of our organizations. The CEO, CFO, and CRO seem like the villains keeping us away from the funds needed to do our best work. We ask for buy-in on exciting initiatives that, we think, will exponentially improve our work’s impact, … Read more
In this guide, we’ll teach you how to detect and deal with SEO plagiarism. We’ll also introduce the best plagiarism checker tools on the market. And give you tips on how to prevent plagiarism in your content. What Is SEO Plagiarism? SEO plagiarism is the act of copying content from other sources—without proper attribution or … Read more
Google’s John Mueller was asked if there is a way to prevent search traffic loss while launching a new website revamp. This specific case has URL changes with folders and subfolders. John Mueller was quick to say no; there is no way to prevent loss of traffic. In fact, John’s response was a simple “no.” … Read more
Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers … Read more
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