Digital marketing primer: Understanding strategies and measuring success

Digital marketing primer: Understanding strategies and measuring success

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency.  Digital marketing is a broad term that encompasses many services. Although the term “digital marketing” is self-explanatory, there’s more to it than meets the eye. Business owners often … Read more

SEO Made Simple: A Complete Primer for Entrepreneurs – Linkody’s Blog

SEO Made Simple: A Complete Primer for Entrepreneurs – Linkody’s Blog

“SEO” and “simple” used in a single sentence might seem oxymoronic, isn’t it? With tons of components and technicality involved, the concept of search engine optimization in itself is not at all simple.  Perhaps it’s the reason why many entrepreneurs feel confused and reluctant to do SEO. According to statistics: Only 69% of businesses actively … Read more

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