Great content is essential, but technical SEO is the foundation that supports it. Even the best content will struggle to succeed if your website can’t be crawled, has rendering issues or suffers from poor indexing. Without a solid technical base, getting to Page 1, earning a link in an AI Overview or driving organic traffic … Read more
What Is SEO? Search engine optimization (SEO) is the practice of optimizing your website to appear higher in search engines’ organic (unpaid) search results. To gain visibility among potential customers who might visit your site and even make a purchase. Organic search results are earned listings that often appear alongside paid listings—meaning advertisers paid for … Read more
Speakers at Google’s Marketing Live event demonstrated how they will utilize user search queries and AI Overviews content to show interactive shopping ads that will push organic search results even lower, stating that Google is “focused on opening up new opportunities for your business.” Google: We’re Not Building A Better Search Engine The first speaker, … Read more
Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. As privacy regulations tighten and consumer expectations rise, a comprehensive solution becomes critical. In this webinar, experts address the common problem of navigating intricate compliance requirements across web, mobile, OTT and CTV. Explore the tools and strategies Consent Management Platforms (CMP) provide, … Read more
![Using ChatGPT to Prioritize SEO Opportunities [Video]](https://www.seerinteractive.com/hubfs/prioritization%20nick-1.png#keepProtocol "Using ChatGPT to Prioritize SEO Opportunities [Video]")
Scoring matrices play a crucial role in efficiently prioritizing SEO recommendations. Whether we’re creating new content or updating existing pages, these matrices have become an integral part of our workflow. To streamline this process, we’ve adopted ChatGPT, which has proven to be an invaluable tool in our efforts.
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
Google has announced several updates to Search designed to deliver more tailored results. Additionally, Google has implemented some ranking changes to make it easier for people to find personal perspectives and content that demonstrates first-hand knowledge Google claims these updates will provide more personalized experiences based on individual interests and needs. “Search has always been … Read more
When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business. Having hundreds, thousands, or even millions of potential keywords worth targeting is overwhelming. You need to prioritize SEO keywords and … Read more
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