Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential computing technology. Confidential computing uses Trusted Execution Environments (TEEs) to protect data during processing, ensuring no one — not even Google — can access the information. Why we care. As … Read more
Google’s Q2 earnings call revealed how the tech giant is leveraging AI to enhance its advertising products, potentially opening new opportunities for marketers. Google is ******* big on AI to drive innovation across its ad platforms, from Search to YouTube, while also addressing growing privacy concerns. Why we care. Google is leveraging AI to transform … Read more
Google has begun rolling out a new privacy and messaging feature for AdSense ads in some US states. This is to comply with California, Colorado, Connecticut, Virginia, and Utah privacy laws. The feature allows the site to communicate to the user about opting out of the sale or sharing of their personal information. Google wrote, … Read more
Last week, Google emailed its Google Ads and Google Analytics users with a heads-up about new privacy laws coming to some states in the United States. This involves topics around restricted data processing control and universal opt-out mechanisms. The email explained that in 2024 Florida, Texas, Oregon, Montana, and Colorado have privacy law provisions coming … Read more
Google is rolling out changes to comply with new state privacy laws and user opt-out preferences across its ads and analytics products in 2024. The big picture. Google is adjusting its practices as Florida, Texas, Oregon, Montana and Colorado enact new data privacy regulations this year. Key updates include: Restricted Data Processing (RDP) (which is … Read more
This edited extract is from How to Use Customer Data by Sachiko Scheuing ©2024 and reproduced with permission from Kogan Page Ltd. Do you use personal data? I bet you do because otherwise, you would not be reading this book. If your company uses personal data for marketing, accounting, HR, or whatever other purposes, you … Read more
Google AdSense has removed reference to your privacy policy as a place to withdraw consent. AdSense now has clarified that the revocation link at the bottom of the page should say “Privacy and cookie settings”. Google wrote: In the Privacy & messaging user message, we removed reference to your privacy policy as a place to … Read more
The U.K. Competition and Markets Authority (CMA) now has 111 potential concerns over Google’s Privacy Sandbox, according to its April Q1 2024 report. That’s up from 72 in the CMA’s Q4 2023 report, released January. Why we care. The CMA’s January report made it clear that Google couldn’t proceed with third-party cookie deprecation. Sure enough, … Read more
If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and … Read more
Google is disputing claims made about Privacy Sandbox in a new report by the IAB Tech Lab. The study said the Privacy Sandbox might make it harder for the marketing industry to show effective ads and could put smaller brands and media companies at a big disadvantage. Google responded by stating that the report contains … Read more
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