How to evolve your PPC measurement strategy for a privacy-first future

How to evolve your PPC measurement strategy for a privacy-first future

Google may have pressed pause on their phasing out of third-party cookies, but the rest of us don’t have to. While this latest pushback means some businesses may put off their search for a solution, I will instead outline practical steps you can take today to test both alternative targeting and measurement options to successfully … Read more

Go beyond cookies and stay ahead in a privacy-first world

Go beyond cookies and stay ahead in a privacy-first world

The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior … Read more

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