In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in part two we talked about some local pack reductions, diversifying your local SEO efforts, the services feature, and the amazing SEO community. Then, in part three, we talk about ChatGPT, process-focused, conferences, and … Read more
Microsoft has updated its email notification process to promptly inform marketers about disapprovals in their ads, keywords, and product offers. These changes include: More frequent alerts. Enhanced insights. Technical error notifications. Why we care. The enhanced notification process is designed to give marketers quicker and more detailed information about ad disapprovals. This grants you additional … Read more
Meta has rolled out a new feature that simplifies the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Why we care. Maurice Rahmey, co-founder and co-CEO of Disruptive … Read more
Google Business Profiles (GBP) are the lifeblood of most local businesses’ marketing efforts. For many small companies, having a GBP is often the only way they promote their business online. And if a company’s GBP listing gets suspended, that business will likely lose a ton of business. (Having worked on hundreds of suspension/reinstatement cases for … Read more
Google’s Search Liaison, Danny Sullivan, recently revealed how he relays feedback from the public to others within Google. In a post on X (formerly Twitter), Sullivan shared screenshots of a document submitted to Google’s search team, highlighting his discussions with users, including their thoughts, concerns, and suggestions. This uncommon glimpse into the inner workings of … Read more
When it comes to web applications in the digital age, data is essential for making well-informed decisions, particularly when it comes to marketing and user engagement. It is essential to have the proper tools in place in order to track and monitor data analytics efficiently. An open-source browser extension called Omnibug is one such tool … Read more
An SEO-friendly blog post is optimized for both search engines and readers. What does that mean? It uses SEO best practices to rank toward the top of online search results. That means it’s likely to generate organic search traffic. At the same time, it’s also helpful, engaging, and tailored to your audience. Using this step-by-step … Read more
Publish process is driven by cloud architecture. Unlike AEM on-premise or on Adobe Managed Services (AMS), AEM as a Cloud Service (AEMaaCS) uses a containerized architecture that drives changes in how publishing works. The containers AEM runs within are transient and are being created and destroyed to meet current demand. An image of AEM is created … Read more
TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, offer suggestions, brainstorm ideas and provide advice on the platform’s best practice guidance. Why we care. Creative Assistant can help make content creation easier and … Read more
Not everything you publish will be a home run. Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating. But you don’t have to leave these pages to die a slow, painful death. You can revisit them, figure out what went … Read more
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